30 Haziran 2009 Salı

Satılık Gitar :)

Almanya'dayken verdiğim ikinci el gitar ilanı...
Gitarsızlığa 3 ay dayanabilmiştim ve internetten 35 euroya bu gitarı almıştım. Dönerken de sattım. Güzel gitardı...

29 Haziran 2009 Pazartesi

Analysis of Shift System in Call Centers

Call centers are one of the best areas where the efficiency of shift management can be easily and accurately measured.

First of all, average number of inbound agents logged in the system should be retrieved from the system for each half-an-hour in a day. The days for the sample should be selected considering the abnormal situations in order to eliminate the negative impact of any seasonality effect in a period. Two different analyses, one for the workdays and the other for the weekends are also suggested. The timing of lunch time and shifts would be shown as follows. The effect of lunch time and different shifts should be figured out clearly as follows.

The second step should be implementing the number of calls in the figure. The data of in-coming calls and answered calls should be retrieved from the system related to the same days in the sample. Due to the lunch break effect; an increase in the number of in-coming calls and a decrease in the number of answered calls should be seen as follows.

Another way to interpret the same information in a more clear way is to use abandon call ratio in stead of number of in-coming and abandon calls. It would also make this analysis comparable with the sector.

After plugging the sector’s and the company’s own average, the inefficient local peaks should be highlighted as follows.

The result of this analysis would also give some cues about the solution of the problem.

The interpretation would show that the inefficiencies may be eliminated with some little rearrangements in the lunch time, start time or end time of current shifts resulting in decreasing the average percentage of abandon calls.

21 Haziran 2009 Pazar

Sex Appeal in Advertising

























The product is macaroni in this case. The target customers are assumed to be women, who are again assumed to be low elaborated due to the limited information processing, limited time spending, automatic and shallow thinking of this product. Moreover, apparently there is a sex appeal here in this print ad. I think there is no source credibility nor attractiveness because the picture is not related to the product or its usage at all. Nevertheless, there is a little cue about the neutrality of the product, which may be to say “it is as neutral as vegetables”. Furthermore the sex appeal may serve the hedonistic content of the target group. As a result, the strategy seems to be peripheral route which is quite appropriate for the low elaborated target.

Application Letter

Okuldayken ödev gereği hazırladığım başvuru mektubu...

























ODTÜ 4. Yurt
414/3, 06531
Çankaya/ANKARA

April 9, 2007

Mr. Sertaç Erenmemisoğlu
Manager of Human Resources
OPET Petrolcülük A.S.
Bulgurlu Mah. Sarıgazi Cd.
No:47, 34696
Üsküdar/İSTANBUL

Dear Mr. Sertaç Erenmemişoğlu:

I am writing to apply for the post of “Finance Assistant Hiring”, which was advertised in Hürriyet İnsan Kaynakları on 18 March 2007. I have had a three-month work experience as an intern at OPET last summer. Moreover, I have taken several finance- and accounting-related courses at the university. Besides, I have a special interest in the fuel oil sector. Therefore I believe that I am appropriate for the Finance Assistant position that you are looking for.

I will be graduated from the Department of Business Administration at Middle East Technical University by June, 2007. During my bachelor in METU, and my exchange program in the University Paderborn, in Germany, I have participated in many activities and panels about some specific finance topics. Furthermore, I have prepared a seminar paper about consumption tax and its influences on investments. In addition, while taking part in METU Young Entrepreneurs Club activities, I have improved my interpersonal skills, leadership skills, and ability to work in a team. In addition to all, my experience on OPET culture will help me add value to OPET.

Since I have the necessary qualifications for the position and have the experience at the company, I would like to be a member of OPET Family. As we have arranged before, our interview is on April 9, 2007 at 10:15 AM, at your office. Please let me know, in case of a change in time and place. I will always be
available at 053XXXXXXXX.

Sincerely yours,

Ömer Kara

Enclosure: Résume

20 Haziran 2009 Cumartesi

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